Email Marketing and eCRM continues to evolve in complexity with developments in technology and automation. Adaptive’s consultants seek to engage candidates who combine the strategy with tech skills to design and execute end-to-end campaigns.
On the planning side, this means responsibility for growth and retention strategies and their translation into automated campaigns, together with defining and tracking reporting measurements. It also includes analyzing purchasing behavior, identifying new customer needs and trends, and establishing relevant user segments.
When it comes to implementation, we’re targeting candidates who are experts in all CRM related topics from email deliverability, marketing legislations, API implementation, database architecture, mobile tracking and testing. Candidates who have an up-to-the-minute grasp of available software providers and can lead campaign management across multiple channels such as email, push notifications, SMS and on-site.
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