The role of Online Marketing Manager is key for any business with an e-commerce division, and for online retailers and service companies can be one of the most critical positions on company payroll.
Adaptive approaches the search looking for candidates who are business people first, marketers second. For us, this means candidates who operate at a strategic level, not just execution.
For Online Marketing Manager roles, we work with candidates who design comprehensive digital marketing strategies from inception stage, setting KPIs for deliverables and data points.
We prioritize candidates with end-to-end experience in multichannel marketing communication (SEA/PPC, SEO, Display, E-Mail Marketing, Social Media, Affiliate), as well as those with strong budgetary and financial management skills. Add to this a deep understanding of supplier networks and strategic outsourcing, both in services and technology.
On top of this, it’s our expectation that candidates in this field will bring compelling examples of relevant, quantifiable success stories in a business environment which directly fits our clients’ needs and positioning.
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