Web Analytics can be among the hardest niches in which to source genuine expert candidates. Almost all aspects of Digital Marketing involve some degree of analysis, so how do we identify true specialists?
First off, we’re looking for just that – specialists. Not SEO Managers or generic ‘Online Marketing’ candidates with some reporting work under their belt, but profiles which demonstrate a dedication to website performance analysis and optimization.
Candidates who live and breathe analytics tools, from Google Analytics to Webtrends, SiteCatalyst, Webtrekk, Optimizely, etracker and more.
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