Google vs Amazon – 4 Differences Search Marketers Need To Know

by Ben Wattenbach

Amazon is closing the gap on Google’s paid ad dominance – what should marketers understand about differences between the two platforms? WPP’s Martin Sorrell famously described Amazon’s rise to prom...

Does Personal Brand Matter In SaaS Sales?

by CJ O'Brien

What does personal brand mean, how do you build one… and do you need it to sell software? The idea of ‘personal branding’ doesn’t seem to fit naturally into the software sales space at first. Perso...

Six Game-changing Interview Questions to Ask

by Ben Wattenbach

The questions you ask during interview play a key role in the impression you make on a prospective employer – choose wisely... Even at the most innovative companies, interviews can follow a predict...

8 Powerful SaaS Sales LinkedIn Profile Tips

by Paul Caffrey

Money-maker or deal-breaker – is your LinkedIn profile optimized to help you sell? A busy sales rep’s LinkedIn profile gets views from hundreds of people for hundreds of different reasons, reaching...

How to Increase the Value of your LSP

by David James

What strategic steps can localization and translation agency owners take to increase valuation at exit? If you are the owner of a language services business, you likely follow industry M&A news wit...