Michail Koskinas, of Adaptive Digital Berlin, rounds up the 5 highest paying marketing jobs in Europe in the Digital Marketing sphere (and with 1 honorable mention at the end!).
Digital Marketing continues to be one of the major growth centers in the tech and services sector across Europe. Investment pours into the technology end of the market, and agencies keep expanding. So as a skilled and highly sought-after digital professional, where’s the money?
To understand why these skill sets are being prioritized over others and for a look at some of the salaries they command, let’s dive right in.
To many in the industry it comes as no surprise that some of the highest paid jobs are those specializing in SEO.
As Google and the other search engines continue to experiment and improve their algorithms, businesses must keep their finger on the pulse by bringing in the most gifted SEO specialists out there.
Though a founding cornerstone of the digital marketing landscape, SEO salaries continue to rise for top talent.
The average in-house SEO Specialist in Europe makes anywhere between: £55,000-£75,000
A growing hotspot, every company is looking for someone to help manage their programmatic campaigns and strategies. But it’s not easy finding the right candidate for the job and so the salaries keep climbing in this relatively young market.
Programmatic Managers must be able to wear many hats. Their duties include creating and managing campaigns and strategies across the display, video and mobile channels. This includes building custom audiences, analyzing channel effectiveness, and making the right business decisions from the insights they gather.
They also should be technically savvy to be able to troubleshoot and work with DSPs, adtech, tag and data management platforms.
The average in-house Programmatic Manager salary in Europe can reach £65,000+
Research shows that more and more companies are increasing their spend in data. But the majority of them don’t know how to make sense of all of these 0s and 1s they’ve collected from their customers… That’s where Digital Analytics comes in.
Businesses that want their marketing to be relevant, effective, and successful are bringing in professionals who are highly capable in managing data from web analytics. Without this insight, companies will continue to experiment to find which marketing strategies will work at the expense of valuable time and cost.
The average Digital Analytics Manager salary in Europe is anywhere in between: £65,000-£80,000
Project Manager – eCommerce
With the rapid rise of eCommerce across Europe the need for companies to secure versatile eCommerce Project Managers is higher than ever. This role includes customer experience, working with cross functional teams, and improving strategies for multiple divisions.
The right person for the role would be able to create a synergy between merchandise, website management, and the digital marketing team to drive traffic to the e-store while increasing conversion rates.
The average Project Manager in the eCommerce domain takes home around £50,000
Mobile first has been on everyone’s mind, even before Google first announced their mobile-first index. As mobile traffic continues to grow and take up a larger chunk of ad spend, businesses are trying to find the perfect candidates to plan, design, and lead multi-platform marketing campaigns that resonate with their mobile audiences.
Mobile marketing isn’t just about continuous optimization tactics but the ability to develop strategic user acquisition. This field also incorporates influencer marketing, since mobile marketers have to be aware of all the threads in the mobile marketplace to really understand their competitor’s strategies. They also work with mobile measurement platforms such as Adjust or Tune.
The average Mobile Marketer in Europe can make anywhere between: £55,000-£90,000
A common thread throughout the roles listed about is the use of technology to better understand data in order to increase conversions. Enter the CRO Specialist, who could use this concept as a Job Description.
CRO Specialists examine consumer behavior to provide actionable steps to improve the user and brand experience and drive conversions. Taking a little bit of UX, some psychology, a bae in web design/development and throw in some web analytics fundamentals and the CRO Specialist is an important new-comer to the scene.
The average CRO Specialist in Europe can make anywhere between: £40,000-£55,000
Living In the Future
SEO, Programmatic, Web Analytics, eCommerce, and Mobile have consolidate themselves as among the top paying roles in the European Digital Marketing space. Of course, your mileage may vary based on the country, the job market, and the employer. But companies are looking to expand into these sectors and are willing to pay the piper if it means that they are bringing on board top-quality talent. Luckily Adaptive is here to help!
Here are a couple of featured jobs we are currently recruiting in these fields. Good luck!
Michail Koskinas recruits for digital roles across all levels of seniority (mid-level to C-suite) with a focus on Search, Social, Display, Programmatic & Analytics. Feel free to connect with him on LinkedIn for a networking conversation.
Tel: +49 30 74 69 44 25
Email: michail.koskinas (@) adaptive-digital.com
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