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How can the language services help speed up the rebuild of Notre Dame?
30th April 2019
#Translation
Earlier this month the world’s attention turned to France, to one of the most iconic landmarks in the world. Notre Dame Cathedral was in flames, and the streets of Paris were lined with residents and tourists mourning the devastation of an iconic building. Luckily, a large portion of the stonework, including the two towers which make up the front façade of the Cathedral, were saved – but much of the damage was already done and the restoration is said to take years. The sad truth is that it’s unlikely to be restored exactly to its former glory. However, the following days were filled with good news stories – with public funding and billionaires clubbing together to donate millions of Euros to the rebuild and restoration project – the French president, Emmanuel Macron, has estimated that it will take around five years to complete. With such a huge build about to take place, it got us thinking about how the language services will help contribute, particularly in the translation side of construction. As we know at Adaptive Globalization, Translators are necessary in any industry, and construction is no exception – it’s a much more complicated industry than people first think, especially when you consider there are multinational engineers, architects and even multilingual labourers. You can’t just pull up to a site and start laying bricks and come up with a masterpiece, very strict planning must take place beforehand; case in point for a project on the scale as large as the Notre Dame restoration. Paris is one of the most multicultural cities in the world, as well as this the Catholic religion also crosses many languages, and construction is an incredibly diverse industry, with many levels to it needing linguistic skills, so a project such as this would actually require more translators than one would think. What do translators do in construction? They can cover a multitude of roles and come in at a variety of levels, ranging from the hugely vital translation of important documents, such as manuals, daily reports, quality assurance documentation, architectural drawings or plans of a project to also being on hand to assist site managers, machine workers, and even labourers should they need to be. With this in mind, finding a qualified translator who can work in the field is essential to ensure swift completion of the project, and using a specialist LSP who knows your industry is key to ensuring that you receive error free translation on time and that you can trust. Especially with a building as iconic as Notre Dame – a project that will take years and, no doubt, use hundreds of different construction professionals from many different walks of life. Feel free to get in touch to discuss hiring or career development: info@adaptiveglobalization.com You can check out Adaptive Globalization’s vacancies for PMs, Account Managers, Loc Engineers, BDMs and more in our job listings here.
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Check out our new Industry Newsletters!
23rd April 2019
#Content Marketing
Weary-eyed after the weekend? Need something to ease you in on the commute? Or simply just fancy brushing up on your knowledge of Adaptive's industries? We've got the answer. Sit back, grab a coffee and have a look through our latest newsletters; LocRecruiter, brought to you by Adaptive Globalization, TechRecruiter from our guys at Adaptive Tech and, of course, DigitalRecruiter from - you guessed it - our Digital desk. Published quarterly, these magazines aim to give you an insight into some hot topics, offer something a bit different to lighten the mood and a selection of jobs across the globe in your market. Often we like to sit down with experts in the fields, and our sales team offer their opinions on some trends in the industries, or even something that's caught their eyes lately. Included in the Q1 2019 triology: Get to know working with Adaptive Great questions to ask at the end of your sales interview Make yourself stand out on LinkedIn Top reasons people have given for being late And more! If you'd like to find out more, or you have an idea to be featured in the next edition, please email: marketing@adaptivebusinessgroup.com To check them out, simply click the hyperlinks below: DigitalRecruiter Q1 2019 LocRecruiter Q1 2019 TechRecruiter Q1 2019 We hope you enjoy reading!
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Five Traits of Awesome Internal Recruiters
9th April 2019
#recruiters
Do agencies really hate working with in-house recruiters as much as people think? Not at all. In fact, Adaptive has some great partnerships with Talent Acquisition teams that have generated amazing results and built outstanding sales teams for SaaS clients. But what makes these internal recruiters so good? It’s a cliché as old as the recruitment industry itself that agencies hate working with internal (or in-house) recruiters. "They’re our competition!" or "they steal our candidates!" Well, sure… if agencies and internal recruitment teams don’t establish a good rapport, there can be some overlap and some friction. But over the years, we’ve been lucky enough to work with some exceptionally accomplished internal recruitment professionals. People who not only make the process of working with an agency smooth and productive, but who add massive value to their employers are a vital ingredient in the overall mix of business growth. So what makes these guys stand out? Let’s get the obvious things out of the way first.... They’re super responsive, of course. Though they’re probably among the busiest people in their companies, they keep everyone in the recruitment process looped in with frequent updates. They don’t let communication backlog while they wait to find time to hammer out long reports – instead they give quick, simple feedback on the hoof that lets people know where they stand. It helps keep us (the agency) engaged and on top of our game, and it does wonders for the employer brand. Even unsuccessful candidates have a professional, responsive interview experience and are way more likely to recommend the company to their networks. Obviously, they’re organized. From automating scheduling via tools like Calendly to laying down the law with agencies on how they want resume files named and submitted, they prioritize automation and efficiency in their work, which in turn helps them keep on top of their communication and stay productive. Most importantly, though, they drive the recruitment process internally. For those who’ve never put themselves in the shoes of an internal recruiter inside a fast-growing company - it’s a tough gig. The common vision among some agency recruiters that our internal counterparts sit around waiting for profiles to roll in and then spend the rest of their time managing calendars is a million miles off. Great recruiters don’t blindly continue to send resume after resume to the desk of a non-responsive VP who’s nixed ten great candidates in a row – they walk down the hall and ask what’s going on. They also protect their own time, which often means pro-actively re-qualifying roles and priorities instead of waiting to be told that a search has been pulled. And how do they build this clout? Because the real rockstars in the talent acquisition world know that none of their company’s goals can be hit without the right team in place, and they take that responsibility as seriously as any founder. Top internal recruiters are highly invested in their company’s growth, and they earn the seniority and leverage needed to continually ensure recruitment makes it as a priority onto the calendars of busy people absorbed in other challenges. They don’t visualize their roles in terms of clearing reqs off their desk, they see themselves (rightly) as growth architects playing a pivotal, strategic role in assembling the company’s human capital. On behalf of the whole team at Adaptive, thanks to all the internal recruitment teams we partner with who work so hard to build the sales teams that power their companies’ growth. Know a great internal recruiter? Tag them in the comments below. You can learn more about the SaaS sectors Adaptive Tech recruits for here.
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Google vs Amazon – 4 Differences Search Marketers Need To Know
14th December 2018
#Digital
Amazon is closing the gap on Google’s paid ad dominance – what should marketers understand about differences between the two platforms? WPP’s Martin Sorrell famously described Amazon’s rise to prominence in the paid advertising arena as a challenge that keeps him awake at night – and with good reason. With an estimated 40%+ of product searches now beginning on the Amazon platform, the sway the company holds over the ecommerce sector is without parallel, and it’s no wonder that the retail giant has made improving its offering to paid advertisers a top priority in recent years. Helmed by the richest man in modern history, Amazon certainly isn’t short of resources to take the fight to established paid search heavyweight Google and their flagship Ads product. So where is the opportunity for marketers, building strategies to achieve maximum return on brand and client ad investment across an evolving landscape? Amazon vs Google – how do the platforms differ, and how does this impact ROAS? We highlight 4 key differences between the reigning champion and the intimidating challenger… 1. Funnel stage Amazon’s in-built advantage over Google is that users on the ecommerce platform are typically lower in the sales funnel, closer to making a purchase decision and often in buying mode. Google users are more likely to be conducting research or exploring options. This foundational difference is reflected in click-through and conversion rates, with studies such as Marin’s benchmarking report showing a clear lead for Amazon ads in basic metrics. Amazon’s ecommerce infrastructure is also a key balance-tipper – many users browse the platform with billing and shipping details pre-registered, Prime delivery accounts and even 1-click ordering. For advertisers paying premium rates to drive users to product pages, the additional ease of purchase feeds back into delivering maximum ROI. 2. Reviews A complexity of the Amazon platform is the inclusion of user reviews in its core algorithm. Although many new security measures have been introduced to crack down on review manipulation (in the form of discounted products or even paid incentives for users to leave positive product comments), many retailers still exploit the power of a 5-star heavy review page to ‘game’ the system wherever possible. Both an opportunity and an obstacle for marketers, the importance and prominence of the user review feature needs to be factored into any overall Amazon marketing strategy. Just as Google’s algorithm changes have fought to provide users with genuinely helpful content and eliminate out-dated SEO link-building shortcuts, so Amazon will continue to focus on promoting products their user base endorses. 3. Redirection Where Google Ads typically redirect users to other sites, a fundamental platform difference is that Amazon advertising keeps users within the Amazon site. This gives Amazon marketers multiple opportunities to impact buyer behavior, with a range of tools and products available to deploy at different moments (brand ads, sponsored products, display ads, video ads, stores etc.). Amazon’s own suggestion engine also feeds into the mix, with “customers also bought” and “compare with similar items” features offering further product promotion opportunities. Where a Google ad can ultimately end in a terminated session if the user decides not to purchase a product, Amazon retains shoppers within the core platform, where marketers can use a comprehensive strategy to have a second (or even third) shot at securing a sale. 4. Data Although much has been made of the dizzying array of data held by Google on its product users, Amazon’s user information is more uniquely concentrated in the e-commerce field. Via its maps, search, mail and other products, Google may well know more about general human behaviour than any company past or present. Amazon, however, possesses a treasure trove of data exclusive to online shopping. Not only monitoring which products have been viewed and bought, Amazon also knows what has been added to wishlists, which reviews are read, how those reviews impact purchasing decisions… as well as understanding which products are returned, re-purchased or bought as gifts. The sheer volume of pure purchase-related information gives Amazon a current and future advantage to refine its offering to marketers and continue targeting greater ROAS for its growing user base. *** Looking for Paid Search career opportunities? Adaptive Digital recruits across Europe and the USA for digital marketing and ecommerce professionals, filling roles with brands & agencies in more than 20 countries. To view Adaptive Digital’s full range of open jobs, click here.
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